WHAT BEER CANADA DOES
Bringing brewers, communities, and businesses together in one positive voice.
We are the national inclusive voice advocating on behalf of and for Canadian brewers and adult beer consumers and all those that rely on our grains-to-glass added value agri-food supply chain.
Canadians are rightly proud of our nation’s great brewing expertise, history, and heritage. Beer Canada was born in 1943 as the Dominion Brewers Association. Today, Beer Canada continues to ensure the adoption of a responsible regulatory and tax environment at all levels of government in support of domestic beer manufacturing, sales, distribution, and consumption.
Les membres de Bière Canada représentent plus de 90% de la bière nationale vendue au Canada et 14 milliards de dollars par année dans l’activité économique
History of Canadian Beer
Canada’s early days as a brewing nation saw its brewers working in their own homes, brewing for enjoyment and on a few special occasions. A Jesuit brother, Brother Ambroise, was the country’s first recorded brewer, and he began making beer in 1646 following New France’s founding.
In the next few years, by 1688, Jean Talon had founded the country’s first commercial brewery in Quebec City to reduce their dependence on imported brandy, selling brews to the west indies and becoming Canada’s first exported beer.
Canadian beer has a significant positive impact on the economy. The brewing industry supports thousands of jobs and contributes immensely to Canada’s GDP. Beer has such a substantial economic impact because a large portion of the industry is domestic. Despite the continuous challenges the Canadian beer industry faces, it continues to innovate, invest, and evolve. We’ve broken down important statistics that show the significance and economic importance of a local Canadian beer industry.
Most Canadians who choose to drink beer do so responsibly. We value the role of education and knowledge in ensuring consumers are empowered to make responsible choices regarding alcohol consumption throughout their lives. As alcohol producers, we have a responsibility to manufacture and promote our products in a responsible manner, ensuring that we do not encourage excessive consumption or access by the underaged. We actively endorse the advocacy of effective and targeted public policies, as well as meaningful communication with various partners and stakeholders, to further promote responsible alcohol consumption.
We are a community that shares a common goal of promoting the adoption of modern and responsible beer regulation at the municipal, provincial, and federal levels on behalf of brewers and adult consumers. By working collectively with a common purpose, we can make a real difference and ensure a strong Canadian brewing sector for generations to come.